La Liga announces new logo
La Liga announces new logo as the Spanish top flight hours after the 2022/23 officially ended.
After 30 years, the league now comes to an era to rebrand themselves.
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New logo
The Spanish football league will no longer be named after Santander as the bank will end their spell with the league after six seasons accompanying.
From 2023/24 season on, American Comapny EA Games will be replacing and the league will be renamed as LaLiga EA Sports FC.
The league’s new logo looks very different from the classic one that represented for years.
It’s simplified and designed with a monochrome look with pale red as the main color and a double ‘L’ design in referent to La Liga.
That would put the classic logo with the ball surrounded by seven multicolored bars finally in the past.
New face of Spanish Top-flight
Not just the image, La Liga released all-new brand and strategic positioning under the slogan “The power of our Fútbol.”
With years standing as European top leagues, the Spanish top-flight has grown bigger in size and affection, with has been presenting in 41 countries.
The launch of the new logo also reaffirms the competition’s commitment to inspire and make a positive impact on the society.
The new slogan represents the potential of fans, clubs, sponsors and all other LALIGA stakeholders.
Ángel Fernández, Head of Global Brand & Strategy at the league, said:
“Over the past 10 years we have taken on the responsibility to inspire people through the positive values of our sport, something we consistently demonstrate through our clubs, our fans and our entire ecosystem of competitions and related activities.
With EA Sports now joins forces, La Liga will have a solid foundation to renovate the football experience from next season, aiming to break limits of the virtual worlds, while improving in broadcasting, and through an ongoing commitment to grassroots football from both companies.
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TOM is a dedicated soccer writer whose words come alive on the page, mirroring the electric energy of the pitch. With a keen eye for detail and an unbridled love for the sport
