LaLiga and M88 Mansion Celebrate Fourth Year Partnership with Fresh Features and a New Look for LaLiga

10 August 2023-M88 Mansion and LaLiga are gearing up for another exciting season as they mark the fourth year of their successful partnership.


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La Liga x M88 Mansion – A successful partnership

Since 2020, M88 Mansion has held the title of LaLiga’s Official Regional Betting Partner in Asia, with both entities tirelessly working to bring European football closer to Asian fans.

Over the years, the collaboration between the two giants has witnessed remarkable initiatives like LaLiga Ambassadors, LaLiga Experience, Watch Parties, and the unique LaLiga Room, all powered by M88 Mansion.

These features have ushered fans into amore intimate side of the competition, offering unparalleled experiences money can’t buy.

But that’s not all. LaLiga is undergoing a major rebranding this year. Introducing”LALIGA” as its fresh brand identity, this transformation resonates with its new strategic positioning slogan-‘THE POWER OF OUR FÚTBOL’.

Major matches will now receive individual references, with titles such as ELCLASICO and ELDERBI DE VALENCIA taking center stage.

The league has also collaborated with EA SPORTS, branding the first division as “LALIGA EA SPORTS” and the second as “LALIGA HYPERMOTION”.

La Liga announced new logo
La Liga announced new logo

At the heart of this rebranding lies a new logo, denoted by “LL”, which symbolically captures the spirit of the players and fans–the essence of the competition.

Ángel Fernández, Head of Global Brand & Strategy at LALIGA, described the inspiration behind the logo, emphasizing its representation of players’ goal celebrations and fans’ iconic”L” gesture during their team’s triumphs.

Coral, a shade signifying ‘the pride, passion, energy, and excitement of football’, dominates the new color palette.

The coming season will also see the unveiling of a unique font, specially crafted for LALIGA, which will be prominently featured on players’ jerseys, encapsulating what truly sets Spanish football apart.

As the curtain rises on the LALIGA EA SPORTS 2023/24 season, M88 Mansion is all set to enchant fans with a fresh roster of the league’s Ambassadors and an array of exclusive content, spotlighting fan-favorite players and much more.

Real Madrid
Real Madrid

About M88 Mansion

M88 Mansion is one of the pioneers of online gaming entertainment in Asia. It has rapidly grown to a regional operation and has formed partnerships and associations across the globe.

Established in 2007, M88 Mansion to date, displays the largest and the most diversified collection of sports betting offers, casino slot games and table games as well as live dealer casino games.

With almost two thousand employees supporting more than 1,000,000 customers in the Southeast Asian region, M88 Mansion continuously strives to provide optimum Customer Care support to its valued players ensuring a safe, secure and a fun place to play, proving its claim to be the number one gaming destination in Asia.

Author Details

TOM is a dedicated soccer writer whose words come alive on the page, mirroring the electric energy of the pitch. With a keen eye for detail and an unbridled love for the sport